phyalexFree Setup Sheet

Engineering · Code · Commerce

Hi, I'm Alex. From the pit wall to the code editor.

Race-day engineering, free tools for drivers and builders, and an online store stocked with things I actually use.

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10+
years in motorsport
100+
race weekends engineered
1,000+
store orders shipped

The Journey

From race weekends to a business of my own

The short version of how engineering, software, and an online store ended up under one roof.

  1. 2014

    Started in motorsport

    First season working trackside. Learned that lap time lives in the details.

  2. 2018

    Race engineer

    Running setup, strategy, and data for competitive programs.

  3. 2021

    Software developer

    Started building the tools I wished existed — simulation, strategy, and data apps.

  4. 2023

    Opened the store

    Turned sourcing and selling into a real online business.

  5. 2026

    Building in public

    Sharing the tools, the numbers, and the process — wins and mistakes included.

Offerings

My tools, code & store

Everything I make and sell, in one place. Most of it is free.

🛒

The Store

My online store — parts, gear, and finds I stand behind. New listings every week.

Shop now
🧰

Free Tools & Open Source

Race strategy simulators, setup calculators, and data apps — free to use, code on GitHub.

Browse the tools
🏁

Race Engineering

Trackside support, setup and strategy consulting for drivers and teams who want an edge.

Book a consult
▶

Follow Along

Behind-the-scenes from race weekends, the workshop, and the store — posted as it happens.

See the latest

About

🙂

Your Name · Your Credential

Race cars, software, and a store — same mindset.

I'm a motorsport engineer and software developer. By day I work on making race cars faster; nights and weekends I build software tools and run an online store.

I like the same things in all three: honest data, tight feedback loops, and shipping things that actually get used.

This site is where it all lives — the tools, the store, the story, and how to work with me.

Book

Book an Engineering Consult

Setup review, strategy prep, or a second set of eyes on your data — pick a time below. Payment is handled securely through Cal.com.

Payment via Cal.com · Stripe integration · 100% secure

Free Resource

Get My Free Race-Day Setup Sheet

The exact spreadsheet I use trackside to log setup changes and tie them to lap time. Free, no strings attached.

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